Quantitative Vs Qualitative strategies
One of the great sectorisations that presents the sector of digital marketing, and more accurately, market research, is the difference between those researchers in favor of quantitative techniques and those that select qualitative methodologies.
Qualitative research strategies, fall within the domain of market research and have, as you look at it as a rival or a substitute for quantitative research methods.
What’s better for Digital Promoting?
In that sense, as in many other domains and disciplines, we have two bands: those that protect the recent significance of specific facts, applied arithmetic, stats and mistake calculations; they're qualitative ones.
What is the solution? Honestly, the one which is convenient for you, at any time, for resolving a particular problem within the internet marketing So , let’s analyze a few of these concepts about qualitative techniques.
Then there are those who protect the subjective, interpretive, human and socio-psychological in addressing the behavior of markets; those are quantitatives.
Traits of qualitative research
The first great feature to be put on the table is that this is a subjective methodology. Therefore , no results are aim, not extrapolated to anything aside from the study in question , with these traits to those determined folk and at that particular time.
Along with that may be able to find some other features that are noteworthy:
– Do not permit numeric or quantitative research
– No statistically significant
– They are not representative of the population
– It's obligatory to resort to interpretation to appreciate in depth the analyzed
Qualitative Systems
Qualitative research techniques are defined as those that supply information on tiny groups of folks, orienting to grasp and understand their perspectives, opinions, habits and incentives.
Yes, somebody loves them, somebody hates them, but it is quite fascinating to grasp all this info for realizing success in search engine optimization PAY-PER-CLICK or website design activities.
What , its objective? The Universidad de Leon teaches to their Market Analysis students that the main objective for a qualitative strategy is to generate a freedom of speech in a few customers about a product, service, a brand, an advert, packaging, trademark or any related matter.
Abel Pardo Fernandez is Professor of Posicionamiento en buscadores and SEO at the Universidad de Leon
